Group of triathletes on the beach at sunrise

Strategic Sports
Event Consulting

Elevate your events with bespoke strategies that draw on 30 years of expertise to ensure seamless execution, unparalleled experiences and lasting success in the dynamic world of sport.

Discover more

Strategic Sports Event Consulting

Elevate your events with bespoke strategies that draw on 30 years of expertise to ensure seamless execution, unparalleled experiences and lasting success in the dynamic world of sport.

Discover more

SUCCESSPATH CONSULTING

Creating economic impact for the community, memorable experiences for athletes and their families

Tap into Stefan Petschnig's more than 30 years of experience in developing mass participation sports events around the world.

STRATEGIC SPORTS EVENT CONSULTING

SPORTS EVENT CONSULTING

A HOST DESTINATION'S SUCCESSPATH

As co-founder of Triangle Show and Sports Promotion in 1997, Stefan Petschnig established IRONMAN events in Austria, France, Monaco, and South Africa between 1998 and 2012. He then joined Infront Sports and Media to develop the corporate running series B2Run in Europe, and a series of ten 10km running events in major cities across China.

Stefan Petschnig with Albert II Prince of Monaco at the celebration of IRONMAN

Sustainable investment

92% of the races created by teams under Stefan Petschnig's leadership are between 5 and 25 years old and have grown over time in terms of participants, economic impact and media awareness.

Sustainable investment

92% of the races created by teams under Stefan Petschnig's leadership are between 5 and 25 years old and have grown over time in terms of participants, economic impact and media awareness.

Community engagement

Keeping host city officials, destination managers, local businesses, residents and volunteers happy ensures long-term success.

Community engagement

Keeping host city officials, destination managers, local businesses, residents and volunteers happy ensures long-term success.

Inspire people

Sporting events inspire people in host destinations to adopt healthier lifestyles.

Inspire people

Sporting events inspire people in host destinations to adopt healthier lifestyles.

Put your destination on the map

Unlike World Championships or Regional Championships in any professional sport, annual mass participation events raise the profile of the host city year after year.

Put your destination on the map

Unlike World Championships or Regional Championships in any professional sport, annual mass participation events raise the profile of the host city year after year.

STRATEGIC SPORTS EVENT CONSULTING

A HOST DESTINATION'S SUCCESSPATH

Sustainable investment

92% of the races created by teams under Stefan Petschnig's leadership are between 5 and 25 years old and have grown over time in terms of participants, economic impact and media awareness.

Community engagement

Keeping host city officials, destination managers, local businesses, residents and volunteers happy ensures long-term success.

Inspire people

Sporting events inspire people in host destinations to adopt healthier lifestyles.

Put your destination on the map

Unlike World Championships or Regional Championships in any professional sport, annual mass participation events raise the profile of the host city year after year.

STRATEGIC SPORTS EVENT CONSULTING

SPORTS EVENT CONSULTING

AN EVENT ORGANISER'S SUCCESSPATH

As a sports event consultant, Stefan Petschnig understands the nuanced craft of building bridges between event destinations and organisers. Together we'll pave the way for mutual success and an unforgettable event experience.

Stefan Petschnig presenting a massive sporting event in China

Building the bridge

A deep understanding of the needs of the host destination and the organiser is the foundation for building bridges for successful collaboration.

Building the bridge

A deep understanding of the needs of the host destination and the organiser is the foundation for building bridges for successful collaboration.

Building the bridge

A deep understanding of the needs of the host destination and the organiser is the foundation for building bridges for successful collaboration.

Financial and in-kind support

Define the mutual benefits and investments of the host destination and the event.

Financial and in-kind support

Define the mutual benefits and investments of the host destination and the event.

Financial and in-kind support

Define the mutual benefits and investments of the host destination and the event.

No volunteers, no event

Creating a communication strategy and a plan to engage with local volunteers throughout the year is essential to launching and growing your event over time.

No volunteers, no event

Creating a communication strategy and a plan to engage with local volunteers throughout the year is essential to launching and growing your event over time.

No volunteers, no event

Creating a communication strategy and a plan to engage with local volunteers throughout the year is essential to launching and growing your event over time.

Post event

Ensure economic impact and media value studies. These are the basis for measuring success and enabling you to improve year on year.

Post event

Ensure economic impact and media value studies. These are the basis for measuring success and enabling you to improve year on year.

Post event

Ensure economic impact and media value studies. These are the basis for measuring success and enabling you to improve year on year.

STRATEGIC SPORTS EVENT CONSULTING

SPORTS EVENT CONSULTING

YOUR PERFECT MATCH

WHAT IS THE BEST EVENT FOR MY CITY? WHICH CITY IS BEST FOR MY EVENT?

Stefan will identify your perfect match, from defining a vision and realistic key objectives to sourcing suitable event formats and validating funding and support in line with economic impact potential.

Stefan Petschnig presenting a massive IRONMAN sporting event

Objectives

Based on your vision and goals, your city's brand profile, the event format and the potential economic impact, Stefan Petschnig can identify the right event for your destination. Stefan can ensure that realistic goals are set and expectations are managed before making long-term commitments.

Objectives

Stefan Petschnigen mountain biking into the finish line at a mass sporting event

Validation

The process includes a deep dive into the necessary funding, business and growth plan, economic impact assessment and definition of sustainability criteria.

Validation

The process includes a deep dive into the necessary funding, business and growth plan, economic impact assessment and definition of sustainability criteria.

Validation

The process includes a deep dive into the necessary funding, business and growth plan, economic impact assessment and definition of sustainability criteria.